CMA opens fresh probe into Google’s search domination – Decision Marketing
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in both EU and the US, over whether it has too much power.
The Alphabet Inc owned business holds a 90% share of the web searches carried out in the UK and the Competition & Markets Authority will investigate whether it is using that dominant position to harm competition or choice for users, including advertisers.
In the US, the Department of Justice has already demanded that Google sells its web browser Chrome, shares data and search results with rivals and possibly even flogs off its Android operating system to stop the tech giant from maintaining its monopoly in online search.
The proposed measures, branded “staggering” by Alphabet, are part of a landmark case in Washington, which has the potential to turn the online advertising market on its head.
In the UK, this is CMA’s first investigation after gaining new powers under the Digital Markets,…
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source: https://news.oneseocompany.com/2025/01/14/cma-opens-fresh-probe-into-googles-search-domination-decision-marketing_2025011459832.html
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