Click Through Rate as a Ranking Factor – JD Supra
The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google?
Historically, Google has been pretty tightlipped about clicks and their impact on visibility in the SERP. But testimony in a recent court case confirmed what many SEO marketers have long suspected.
Attorney sites benefit from a wide variety of SEO techniques, but this confirmation makes a strong case for investing specifically in click-through optimization.
Here’s what you need to know about click-through rates for attorney sites, how click rates affect ranking, and basic steps to improve click-through performance.
It’s official! Click data has an impact on your site’s rankings
In a game-changing moment in September, a former Google employee spilled the beans while testifying in court. He confirmed something we’ve all had a hunch about: “Pretty much everyone knows we’re using clicks in rankings.”
Clicks…
The post Click Through Rate as a Ranking Factor – JD Supra first appeared on news.oneseocompany.com.
source: https://news.oneseocompany.com/2023/12/21/click-through-rate-as-a-ranking-factor-jd-supra_2023122153758.html
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