Click, kick and create with Sofia Sahade

The passions that make up a person extend far beyond their job description. Being creative and supporting her passions outside of work paints a truly vibrant picture for Sofia of someone who is driven, artistically focused and endlessly interesting.

Sofia puts everything she does into the creative department. Her work shows across accounts and also within Brafton. You’ve probably seen many of her creations and didn’t realize the master behind the artwork. Let’s take this sketch and give it some color: the life of Sofia Sahade and her growing up at Brafton.

Pencil to paper

Before Sofia was a graphic artist, she grew up in Piraju, Brazil.

“It’s a town with a river and waterfalls, very beautiful,” she thought. “I left my town in 2015 and went to São Paulo for a year, where I studied in a course that prepares people for university. Since 2016 I live in Curitiba.”

Sofia went to the Federal University of the State of Paraná, one of the top 10 universities in Brazil and known as a prestigious university in Latin America.

“I have a graphic design degree and an MBA specializing in branding.”

Bring in some color

While living in Curitiba, she met her now-husband and decided to stay there. Thanks to her degree, she passed several branding projects – one of which was for a construction company. While the job was in line with what she was studying, she knew she wanted to do something a little more creative.

“After that I worked at a design studio creating names and brands for...