Click Fraud Prevention Firm Urges Caution When Placing Adverts Online – MarTech Series

Polygraph offers further advice to protect against click fraud when advertising on publisher websites

Cyber-security firm Polygraph is offering further guidance to protect advertisers against click fraud, a sophisticated internet crime targeting online ads.

Criminals, who set up scam websites to act as hosts for genuine adverts placed by online advertisers, earn fees every time an ad is clicked. To maximize earnings, the fraudsters use technology and trickery to generate huge numbers of fake clicks on the ads.

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While some advertising networks, such as those run by search engines, make some effort to detect fraudulent clicks, a lot of click fraud goes undetected. This means advertisers can end up wasting their ad budgets due to this devious online scam.

Polygraph is ahead of the game, having already created a playbook of methods to protect its clients against click fraud. The Polygraph team monitor the…

Read Full Story: https://martechseries.com/marketing-intelligence/advertising-trends/click-fraud-prevention-firm-urges-caution-when-placing-adverts-online/

The post Click Fraud Prevention Firm Urges Caution When Placing Adverts Online – MarTech Series first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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