Click but no conversions – where you’re going wrong

Often as a business we are asked a series of questions about why PPC is not working or what can be done to improve the performance of this vital channel. Below we go over the most frequently asked questions and some practical tips to make an improvement.

Why aren’t my PPC ads working?

PPC or pay-per-click advertising, is a form of digital advertising where advertisers pay every time someone clicks on their ads. If you’re running PPC campaigns and getting no conversions, there could be a few reasons why:

1. Poor ad targeting

If your ads aren’t targeting the right audience, you might not get clicks from people who are interested in your product or service.

Get right by focusing on relevant keywords: Choose keywords that are highly relevant to your business and align with the intent of your target audience. Use long-tail keywords to increase the chances of conversions.

2. Poor ad copy

Your ad copy may not be compelling enough to get people to click through to your website. You may want to test different versions of your ad copy to see which one resonates with your audience.

Fix it by creating highly targeted ad copy: Write ad copy that resonates with your target audience and highlights the benefits of your product or service. Use ad extensions such as sitelinks, callouts and structured snippets to provide additional information to the users

3. Landing page issues

If your landing pages aren’t optimized for conversions, people may click on your ad but not convert. Make...