Chris Xu: Who is Shein’s mysterious billionaire founder? – The Guardian

Very little is known about China’s king of fast fashion who has rapidly become one its richest men

There are only two public anecdotes about Xu Yangtian, also known as Chris Xu – the mysterious billionaire founder of Shein. One positive, one negative. They both – if true – hint at the determination and ruthlessness needed to build a global empire in the savagely competitive world of fast fashion.

In one, shared widely across Chinese media, an anonymous supply chain worker talks of visiting the company’s Guangdong headquarters.

“No matter when you go,” the worker says, “even if it is two or three o’clock in the morning, you can find Xu Yangtian and his team. Always in meetings, never lazy, and always trying to learn all the good things about you.”

The other anecdote is less flattering. According to two former business partners and colleagues, after having successfully built an e-commerce company together, one day they turned up and he was gone. Allegedly taking the company’s PayPal…

Read Full Story: https://www.theguardian.com/business/2022/jul/30/chris-xu-shein-mysterious-billionaire-founder-fast-fashion

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