China’s new rules for deepfakes ask companies to seek user consent – Quartz

China’s cyberspace regulator is cracking down on deepfakes.

Starting tomorrow (Jan. 10), deep synthesis providers–content providers that alter text, audio, images, and video—in China will have to abide by a new set of rules, according to the Cyberspace Administration of China (CAC).

“In recent years, deep synthesis technology has developed rapidly. While serving user needs and improving user experience, it has also been used by some unscrupulous people to produce, copy, publish, and disseminate illegal and harmful information, to slander and belittle others’ reputation and honor, and to counterfeit others’ identities,” the CAC said.

Deepfakes are made by manipulating images and videos using artificial intelligence to create content that looks real, but isn’t. For instance, a film star or politician’s face could be superimposed on an existing video to misrepresent them.

At the start of 2020, China made it a criminal offense to distribute deepfakes without disclosure. Now, it’s…

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source: https://news.oneseocompany.com/2023/01/09/chinas-new-rules-for-deepfakes-ask-companies-to-seek-user-consent-quartz_2023010939008.html

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