Checklist for Promoting Your Web3 Project

Digital marketing for Web3 projects has always differed from the usual Web2 digital marketing in that it implies the use of blockchain-related technologies, as well as the advantages of AI and IoT.

Therefore, after numerous assistance in promoting Web3 projects, the Coinband team has formulated a comprehensive checklist.

10 Worthy Tips on Web3 Marketing

Would you like to make your project viral? If so, you should consider the ten recommendations below.

Find Out Who Your Target Audience Is

The first place to start any marketing strategy is to determine the target audience of your project. In particular, the definition of target audience means an analysis of the goals, pain points, interests, and needs of your potential users. You should also make up their demographic characteristics – age, gender, social status, location, etc. All this information will help you understand which approach to promoting your project will work best.

Build an End-To-End Content Strategy

The information obtained in the previous step will become the basis for your content strategy, within which you will need to talk about the advantages of your project, as well as highlight its unique selling point (USP). In general, such a strategy usually includes regularly filling the blog with new relevant content, preparing technical documentation for the project, marketing on social networks, etc. In each of these cases, the key goals of your strategy should be:

• Getting reactions to your content;
• ...