ChatGPT outperforms copywriters in STEP Conference’s outdoor … – Arab News
- It is why the company plans to continue using the AI tool and get at least one paid account that would be used across the team for “creating, summarizing and explaining content whenever needed,” Dargham explained
DUBAI: In an almost ominous foretelling of what the future might look like for creative industries, ChatGPT, the controversial OpenAI tool, has become the brains behind tech festival STEP Conference’s latest outdoor adverts.
Our entire outdoor campaign copy that went Live in Dubai today was produced by ChatGPT. In fact, this wasn’t the plan, but ChatGPT was better and funnier than us so we went with it. pic.twitter.com/clAd3Dc3E9
The ads feature taglines like “Your money needs a side hustle,” “Save the planet, it’s the only one with good coffee,” “Art on the wall is so last century” and “Who needs football cards when you have digital cats?” among others.
Initially, STEP planned to use its agency Mink to create the ads, but “we weren’t satisfied” with the taglines…
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source: https://news.oneseocompany.com/2023/02/17/chatgpt-outperforms-copywriters-in-step-conferences-outdoor-arab-news_2023021740811.html
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