ChatGPT growing as a traffic referrer, reshaping search behavior: Report – Search Engine Land
Education, technology, and software development websites have gotten a referral traffic boost from ChatGPT search – and ChatGPT sent more traffic to more than 30,000 unique domains by November.
That’s according to new Semrush (disclosure: Search Engine Land is owned by Semrush) analysis of 80 million lines of global clickstream data from the second half of 2024.
Search behavior changes. ChatGPT answered about 54% of queries with search turned off, with the remaining 46% of queries using search.
- The average ChatGPT prompt length was 23 words, with a high of 2,712 words.
- The average ChatGPT search length was much lower – just 4.2 words, with a high of 301 words.
Search intent shift. In search, keywords have an intent – navigational, informational, commercial and transactional (though there are additional types of search intent). However, only 30% of ChatGPT prompts fell into any of these categories, the analysis found. That means 70% of the prompts are unique and rarely or never…
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source: https://news.oneseocompany.com/2025/02/04/chatgpt-growing-as-a-traffic-referrer-reshaping-search-behavior-report-search-engine-land_2025020460041.html
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