ChatGPT generated FAQ enriched with FAQPage schema

Before you start: if you are not familiar with the principles of statistical SEO split testing and how SplitSignal works, we suggest that you start here.

First of all, we asked our Twitter followers to vote:

This time the majority were our followers RIGHT! Read on to find out why.

The Case Study

We have previously written about the benefits of using FAQPage structured data, including a case study on the impact of removal of FAQ snippets in the search results, like a step-by-step guide on implementation of FAQPage schema and test its effectiveness using the SEO A/B test analyst.

FAQPage structured data, commonly referred to as “Frequently Asked Questions Schema,” has become popular with SEOs since the introduction of its rich results feature by Google in 2019. This feature displays questions and answers directly within search results, which your website improves SERP visibility. The rich result nearly doubles the vertical space taken up by your snippet in search results, effectively pushing out competitors and potentially leading to a higher click-through rate (CTR). In addition, they can make more informed decisions directly from the search results by providing additional information about the topic (such as a product category) to users.

With this in mind, we recently undertook a project to improve the SEO performance of an e-commerce website by integrating FAQ content into their listing pages and implementing FAQPage structured data. During this process, we...