Chatbots vs. Search Engines: The Value of Intelligent Search Applications – MarTech Series

By: Pieter Buteneers, Director of Engineering in Machine Learning & AI at Sinch

Interactions with chatbots are growing with 76% of shoppers having interacted with one in 2021 – up from 51% in 2020. As chatbot technology continues to mature, there’s potential this could bring big changes to the way we search for answers online.

When search engines first rolled out in the 1990s, they had limited capabilities and provided few search results, if any, to users’ questions. Now, sites like Google, Bing, DuckDuckGo etc., are our usual go-to sources to answer immediate questions.

Today’s search engines are capable of processing thousands of queries in seconds. Still, with billions of websites, it can be easy for consumers to search for an answer to a question and not find the exact response they were seeking. This is a huge opportunity for content providers to tailor and customize their content to match what consumers are searching for.

Advances in artificial intelligence (AI) and…

Read Full Story: https://martechseries.com/mts-insights/guest-authors/chatbots-vs-search-engines-the-value-of-intelligent-search-applications/

The post Chatbots vs. Search Engines: The Value of Intelligent Search Applications – MarTech Series first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/06/chatbots-vs-search-engines-the-value-of-intelligent-search-applications-martech-series_2022070623064.html

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