Chasing SEO and followers doesn’t equal digital marketing success – ETBrandEquity

One of the biggest mistakes I’ve seen in digital marketing is having an unhealthy obsession with “cracking the platform” at the expense of what works for the user. While it’s true that the internet has opened up several avenues for brands, trying to shortcut one’s way to success has never worked.

The best piece of advice I’ve read about Search Engine Optimisation (SEO) — that eternal quest to outwit Google rankings — is to “write for people, not search engines.” It’s brilliant because it pithily reminds us of where our focus should be while creating content. We can do all the keyword analysis and metadata optimisation we like, but it counts for naught if the reader finds it confusing. As Google itself is fond of reminding us, success in rankings is more about how users behave, rather than checking off a list.

Plastering posts

Let’s extrapolate this to that chief perpetrator of vacuous metrics, social media marketing. Every topical day, brands harangue their agencies to come up with…

Read Full Story: https://brandequity.economictimes.indiatimes.com/news/digital/why-strong-seo-doesnt-always-equal-digital-marketing-success/92217021

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source: https://news.oneseocompany.com/2022/06/14/chasing-seo-and-followers-doesnt-equal-digital-marketing-success-etbrandequity_2022061421738.html

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