Catch+Release Raises $8 Million for AI-Powered User-Generated … – Fagen wasanni
Catch+Release, a startup founded in 2015, has raised an $8 million extension round of funding to develop its AI-powered search engine. The company’s platform helps marketers find and license existing user-generated content for their campaigns. With the ability to onboard marketers and provide bookmarking tools, Catch+Release allows brands to build collections and galleries of suitable content. The platform also offers human curation services for a fee.
When a company registers interest in a particular piece of content, Catch+Release analyzes it through different lenses to determine its licensability. The startup assigns a “licensability” score to the content and then approaches the creator with an offer, assisting them in understanding the licensing process. Catch+Release also proactively invites creators to join the platform and plug in their social channels for better content discovery by brands.
The startup charges brands a flat fee for content clearance and applies a…
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source: https://news.oneseocompany.com/2023/08/08/catchrelease-raises-8-million-for-ai-powered-user-generated-fagen-wasanni_2023080848671.html
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