Case study: How to get rid of a negative ‘People also ask’ result – Search Engine Land
Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box.
Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA.
Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products.
By experimenting with ORM and SEO tactics, we captured the negative PAA and had Google pull a new, positive answer from our client’s FAQ page.
This article shares findings that can help other brands struggling with negative PAA results.
But first, let’s quickly review how Google’s People also ask feature can affect your…
The post Case study: How to get rid of a negative ‘People also ask’ result – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/02/28/case-study-how-to-get-rid-of-a-negative-people-also-ask-result-search-engine-land_2023022841240.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.