Case study: Are indented search results on Google actually hurting your business? – Search Engine Land
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1.
Many people might think having two search results on Page 1 is a good thing, but I will show you why I don’t agree.
Keyword optimization
As SEO strategists, we are optimizing certain pages to appear for a keyword or query. In the case of indented search results, pages you did not intend to appear are also showing up for that query.
What if a user clicks on one of the results and doesn’t see what they want? Isn’t this a sign that Google is not sure about which page to show?
CTR based on position
If we look at these three studies, the average click-through rate (CTR) based on Google SERP position looks like this:
Let’s say a website has an indented search result at position 4. Using the table above, our CTR would be around 14% (adding the high of position 4 and…
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source: https://news.oneseocompany.com/2023/01/11/case-study-are-indented-search-results-on-google-actually-hurting-your-business-search-engine-land_2023011139085.html
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