Can’t keep up? 3 timeless ways to future-proof SEO – Search Engine Land

The past year hasn’t been the easiest in search.

SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations.

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot.

And yet, in the face of all this change, some things remain the same.

Here’s how some of the web’s best SEOs continue to future-proof SEO for years to come.

1. Search performance driven by brand (not the other way around)

If there’s one clear winner over the past year in SEO, it’s brands.

Big ones. Notable ones. Household-name ones.

Last year’s helpful content update didn’t trash just any old website, but no-name ones.

Some call it a conspiracy. (Because this is still the Internet we’re talking about.)

But the cold, hard truth is that big brands have always…

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The post Can’t keep up? 3 timeless ways to future-proof SEO – Search Engine Land first appeared on One SEO Company News.

source: https://news.oneseocompany.com/2024/07/24/cant-keep-up-3-timeless-ways-to-future-proof-seo-search-engine-land_2024072457470.html

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