Can You Audit For Trust?; Apple Brags About Its Relatively Low App Performance – AdExchanger

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Privacy Tech And Privacy Theater

The ad industry, particularly publishers, need programmatic ways to convey signals of trust.

There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled.

The regulators say the TCF must have auditable, enforceable standards for every ad impression. That’s difficult considering the TCF must monitor practically every ad on the European internet in the milliseconds while it loads.

One startup trying to productize privacy audits is SafeGuard Privacy, which launched last week with clients Neustar, Habu, CafeMedia, Publishers Clearing House and BusinessOnline, a digital agency.

Ad verification and fraud detection companies like Human (formerly White Ops) filled a similar programmatic trust vacuum for publishers when bots and invalid traffic surfaced as a major concern. The Trade Desk and…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/can-you-audit-for-trust-apple-brags-about-its-relatively-low-app-performance/

The post Can You Audit For Trust?; Apple Brags About Its Relatively Low App Performance – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/10/can-you-audit-for-trust-apple-brags-about-its-relatively-low-app-performance-adexchanger_2022041017743.html

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