Can Internet Search Survive Google Antitrust Ruling? – Techopedia
For nearly two decades, Google has been the undisputed king of internet search. However, the August 6, 2024 antitrust ruling by the U.S. Department of Justice (DoJ) has cast a long shadow over the search giant’s dominance. A federal judge found that Google illegally maintained a monopoly through anti-competitive practices.
As expected, Google will appeal the judgment, but it’s not clear whether that will overturn the ruling. We can’t write off a potential reversal given that Microsoft was able to upturn the antitrust ruling that found it too monopolistic with its operating system in 1999.
What is clear, however, is that such rulings often have far-reaching implications. Apart from seriously impacting Google’s advertising revenues, they raise critical questions about the future of Internet search.
Key Takeaways
- Google has dominated the search engine market for nearly two decades, with a market share of over 90%.
- A recent antitrust ruling found that Google used anti-competitive…
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source: https://news.oneseocompany.com/2024/08/26/can-internet-search-survive-google-antitrust-ruling-techopedia_2024082658158.html
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