Can Correct the Internet Boot Out Bias Against Sportswomen? – Little Black Book – LBBonline
Search engines are suppressing sportswomen’s achievements – and as the FIFA Women’s World Cup looms, DDB Aoetearoa NZ, Team Heroine and more are setting out to Correct the Internet, as Gary Steele explains to Laura Swinton
Unconscious bias is insidious, and when it comes to the technology we depend upon to navigate and learn about the world it’s downright poisonous. Thanks to a phenomenon succinctly described by writer Caroline Criado Perez as ‘the default male’, we have a tendency to automatically assume that the average human being is male, and when asked to imagine professionals like scientists, doctors or footballers, we tend to picture a bloke.
Humanity has built that into the internet, and it’s had an egregious impact on women’s sports. When asked about human sporting records and achievements, search engines overwhelmingly overlook female successes in favour of sportsmen who have come later or not quite matched their female predecessors. It’s almost like these sportswomen have…
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source: https://news.oneseocompany.com/2023/02/01/can-correct-the-internet-boot-out-bias-against-sportswomen-little-black-book-lbbonline_2023020139981.html
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