Can ChatGPT Compete with Google? The Future of Search in 2025 – Little Black Book – LBBonline
Cory Hedgepeth, senior SEO specialist asks if conversational AI can disrupt Google’s search engine supremacy
While ChatGPT has gained significant momentum with its conversational interface and advanced AI capabilities, these very strengths may pose challenges in adapting search users to its platform. Let’s explore the hurdles AI platforms face as they strive to compete with Google’s entrenched search engine supremacy.
Google vs. ChatGPT – Assessing Market Share and Trends
How can the future of search competition be understood without first examining the past?
To evaluate the competition between Google and ChatGPT in the search market, SEMRush’s Market Explorer tool was used to analyse direct traffic over the past six months. YouTube was included under Google, as its search functionalities align with Google’s broader ecosystem. Direct traffic was chosen as the primary metric because it reflects brand recognition, habitual use, and user intent – key indicators of platform loyalty.
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