Can blockchain-based search engines beat Google? – TechHQ
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There’s a wave of interest in new ways to discover content online and that includes the use of Web3 architecture such as digital ledgers and decentralization to reshape the search landscape. Entrants – each with their own variation on the theme – include Presearch, Timpi, Kinic, and Kin, to give just a few Web3-enabled examples. But the big question is can blockchain-based search engines beat Google?
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Google has dominated the search engine landscape for years and has proven impossible to displace. Most recently, Neeva shut down its answer engine having failed to convince sufficient numbers of subscribers to sign up. The big challenge – according to the statement given by Neeva co-founders Sridhar Ramaswamy (ex-SVP of Ads at Google) and Vivek Raghunathan (ex-VP of Monetisation at YouTube) – wasn’t building a capable search engine, it was getting users to switch services.
Muscle memory is strong and big-name content discovery…
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source: https://news.oneseocompany.com/2023/07/03/can-blockchain-based-search-engines-beat-google-techhq_2023070347133.html
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