Buy on Google program to shut down Sept. 26 – Search Engine Land
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating retailers.
Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube.
What Google is saying. A Google spokesperson told Search Engine Land:
- “Our goal is to support an open ecosystem by connecting shoppers directly with merchants, and this is a big priority for us. We developed a new streamlined checkout process that allows shoppers to go directly from Google to the checkout flow on a merchant’s website when they’re ready to buy. We’ve received great feedback from merchants and users. Buy on Google was a small feature that a very limited number of merchants used, so we’re investing in this new buying experience instead.”
New pilot. We’re told that more merchants are already using Google’s new checkout pilot than Buy on Google. Google has…
The post Buy on Google program to shut down Sept. 26 – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/29/buy-on-google-program-to-shut-down-sept-26-search-engine-land_2023062946967.html
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