Brave’s Search Engine Starts Offering ‘Privacy-Preserving Ads’ – PCMag
Last year, Brave Software launched its own privacy-focused search engine. But now the same engine is getting a notorious feature known for data-tracking: Online ads.
On Thursday, the company began testing ads in Brave Search. However, Brave Software says its own approach will refrain from profiling or tracking user’s activity to power targeted ads.
“Brave Search only uses your search query, country, and device type to show you ads, and does not keep any kind of profile of your searches,” the company wrote in the announcement. No IP address data is taken either.
Hence, the company says its rolling out “privacy-preserving ads,” which nix the data-tracking while ensuring Brave Software can make enough revenue to fund the search engine. “Brave Search ads are fundamentally different: They provide the same utility minus all the tracking and privacy invasions found in other search ads,” the company added.
The ads in Brave Search will be clearly marked as “Ad Beta” and can appear at the…
The post Brave’s Search Engine Starts Offering ‘Privacy-Preserving Ads’ – PCMag first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/12/01/braves-search-engine-starts-offering-privacy-preserving-ads-pcmag_2022120136842.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.