Brave’s De-AMP feature bypasses ‘harmful’ Google AMP pages – The Verge

Brave announced a new feature for its browser on Tuesday: De-AMP, which automatically jumps past any page rendered with Google’s Accelerated Mobile Pages framework and instead takes users straight to the original website. “Where possible, De-AMP will rewrite links and URLs to prevent users from visiting AMP pages altogether,” Brave said in a blog post. “And in cases where that is not possible, Brave will watch as pages are being fetched and redirect users away from AMP pages before the page is even rendered, preventing AMP / Google code from being loaded and executed.”

Brave framed De-AMP as a privacy feature and didn’t mince words about its stance toward Google’s version of the web. “In practice, AMP is harmful to users and to the Web at large,” Brave’s blog post said, before explaining that AMP gives Google even more knowledge of users’ browsing habits, confuses users, and can often be slower than normal web pages. And it warned that the next version of AMP — so far just called…

Read Full Story: https://www.theverge.com/2022/4/19/23032776/brave-de-amp-google-browser

The post Brave’s De-AMP feature bypasses ‘harmful’ Google AMP pages – The Verge first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/19/braves-de-amp-feature-bypasses-harmful-google-amp-pages-the-verge_2022041918179.html

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