Brave Software Prepares For Its Next Challenge: Advertising – AdExchanger
Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option.
The idea of contesting the Google and Chrome power-combo is daunting. The two would-be contenders, Apple and Safari or Microsoft’s Edge and Bing, each have a market cap of more than $2 trillion. But Brave, which was founded by Brandon Eich, a co-founder of Mozilla and Firefox, is giving it a go.
Brave’s ad business now counts about 800 total advertisers and “multiple millions per month in revenue,” said Luke Mulks, VP of business operations. Some napkin-back math has Brave Ads in the $25 million to $50 million annual range.
Where Brave ads go
Brave ad budgets can be channeled to sponsored news or other links when browser users open a new tab or use its news service. A sponsored push notification type placement and ads in the search feed are also available.
Brave also has a program that publishers can opt into to earn money from users. Brave has a…
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source: https://news.oneseocompany.com/2023/04/12/brave-software-prepares-for-its-next-challenge-advertising-adexchanger_2023041243409.html
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