Brave Browser Now Bypasses Google’s AMP Pages – Search Engine Journal

Brave browser will now redirect all AMP links to publisher URLs by default.

Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s.

De-AMP will be enabled by default in version 1.38 of Brave’s desktop and Android browsers, with plans to bring it to iOS soon after.

The team behind Brave feels that users would be better without AMP, saying it compromises their privacy and leads to a worse experience.

Brave states in an announcement:

“AMP harms users’ privacy, security and internet experience, and just as bad, AMP helps Google further monopolize and control the direction of the Web.”

De-AMP will “protect” users by halting the execution of AMP HTML and sending visitors directly to publisher’s webpages.

In a blog post, Brave elaborates on its claims that AMP is harmful and explains how De-AMP makes web browsing safer.

How Brave’s De-AMP Feature Works

Brave’s new feature will neutralize AMP in two key…

Read Full Story: https://www.searchenginejournal.com/brave-browser-now-bypasses-googles-amp-pages/446688/

The post Brave Browser Now Bypasses Google’s AMP Pages – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/20/brave-browser-now-bypasses-googles-amp-pages-search-engine-journal_2022042018264.html

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