Brandwatch Expands Its AI Engine, Iris, with Latest GPT Tech USA … – PR Newswire
Three new Iris features build on Brandwatch’s history of applying cutting edge AI to surface insights from online data
NEW YORK, May 17, 2023 /PRNewswire/ — Brandwatch, the leading enterprise social suite, today unveiled the latest advancements to Iris, its AI-powered, in-platform engine first launched in 2018. With artificial intelligence at its core, Brandwatch is further innovating with a focus on giving brands access to more sophisticated insights and tools to manage all aspects of their social presence by tapping into recent advances in GPT technology.
There are three new Iris-based features as part of this expansion:
Iris conversation insights produces concise, natural-language summaries that bring forward themes and trends within complex, raw data sets, highlighting actionable next steps with speed.
Iris writing assistant handles everything from post generation to crafting the perfect reply to spelling, grammar, and length checks on all content you post across your social…
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source: https://news.oneseocompany.com/2023/05/17/brandwatch-expands-its-ai-engine-iris-with-latest-gpt-tech-usa-pr-newswire_2023051744905.html
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