Brands Could Save Millions in Paid Search With Adthena’s New Brand Activator Automation Tool – GlobeNewswire
AUSTIN, Texas, Sept. 06, 2022 (GLOBE NEWSWIRE) — Adthena, the leader in AI-powered search intelligence, today announced the launch of its innovative Brand Activator automation tool. The new platform feature resolves a longstanding source of inefficient spending in paid search advertising by automatically pausing bidding on search terms when a brand is winning organically and when no other competitors are bidding.
Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually. Using Adthena’s patented Whole Market View technology, these savings can then be reinvested back into paid search on higher-performing search terms to further increase overall Return On Ad Spend (ROAS).
A Lone Ranger term is a keyword for which a brand currently has no rival bidders in the paid search auction and the brand appears in the #1 organic position on the search engine results page….
The post Brands Could Save Millions in Paid Search With Adthena’s New Brand Activator Automation Tool – GlobeNewswire first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/09/06/brands-could-save-millions-in-paid-search-with-adthenas-new-brand-activator-automation-tool-globenewswire_2022090629386.html
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