Brand-Safe Advertising Gets a Boost with Seekr – PR Newswire
Companies can now prevent brand-damaging content from appearing next to their online ads by leveraging the Seekr Score, a content evaluation scoring algorithm
VIENNA, Va., Nov. 15, 2022 /PRNewswire/ — Seekr, an internet technology company that offers information discovery and content evaluation, and Freestar, a leading monetization partner for publishers, e-commerce sites and app developers, today announced a partnership to monetize search on Seekr that will offer online advertisers the opportunity to target high-quality, brand-safe content. Powered by AI, Seekr offers the first search engine that reimagines what web results can look like when bias and misinformation are removed.
Seekr will offer brand-safe targeting capabilities using the Seekr Score, a set of proprietary algorithms that incorporate machine learning to sift through daily news stories and offer a score that reflects the reliability and credibility of every article. The inclusion of the Seekr…
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source: https://news.oneseocompany.com/2022/11/15/brand-safe-advertising-gets-a-boost-with-seekr-pr-newswire_2022111535770.html
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