December 26, 2022  SEONews

Brand Identity for Happy Face Pizza by PentagramHappy Face Pizza…

Brand Identity for Happy Face Pizza by Pentagram


Brand Identity for Happy Face Pizza by Pentagram


Brand Identity for Happy Face Pizza by Pentagram


Brand Identity for Happy Face Pizza by Pentagram


Brand Identity for Happy Face Pizza by Pentagram


Brand Identity for Happy Face Pizza by Pentagram


Brand Identity for Happy Face Pizza by Pentagram

Brand Identity for Happy Face Pizza by Pentagram

Happy Face Pizza is a new pizzeria offering all-day dining and takeaway in London’s King’s Cross. Happy Face Pizza is music-oriented. Its basement is home to the late-night, vermouth-led cocktail bar Supermax, which pays homage to Italian discotheques through a soundtrack of 1970s Europop and slow tempo funk.

Pentagram’s identity has been designed to embody the idea that a single illustration, the ‘Happy Face,’ could convey the contentment felt after the enjoyment of a good meal.

Signage and fixtures throughout the restaurant use a vivid color palette of green and yellow to play on a 1970s pop theme. Light blocks suspended from the ceiling spell ‘pizza,’ a smiley mascot hangs over the door, and bright, retro speakers painted in the HFP theme play a mix of classic hits and old disco.

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source: https://news.oneseocompany.com/2022/12/26/brand-identity-for-happy-face-pizza-by-pentagramhappy-face-pizza_2022122638265.html

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