Brand identity for Alec’s Ice Cream by HatchAlec’s Ice Cream is…
Brand Identity for Alec’s Ice Cream by Hatch
Brand Identity for Alec’s Ice Cream by Hatch
Brand Identity for Alec’s Ice Cream by Hatch
Brand Identity for Alec’s Ice Cream by Hatch
Brand Identity for Alec’s Ice Cream by Hatch
Brand Identity for Alec’s Ice Cream by Hatch
Brand Identity for Alec’s Ice Cream by Hatch
Alec’s Ice Cream is the first of its kind – regenerative A2 milk that is good for the planet and stomach. They came to Hatch because their suit and mission got lost on the shelf. We aimed to educate and delight consumers while highlighting their ice cream that was out of this world delicious. We can say the result was supernaturally good!
Hatch used playful illustrations to convey a magical sense of scent, and textured layers speak to the regenerative soil. The bright colors are hopeful, with fun and inviting typography. The photography (by RC Rivera) features decadent flavor combinations and showcases the premium texture. When you put it all together, it’s a mark that stops seeing.
Hatch Team: CD Nicole Flores, Sean Morse, Ryann Woods, Richard Eriksson, Brenda Bender, Laila Moire-Selvage Photography: RC Rivera (on suit), Yuya Parker (case study images)
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source: https://news.oneseocompany.com/2023/04/12/brand-identity-for-alecs-ice-cream-by-hatchalecs-ice-cream-is_2023041243432.html
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