Boucheron celebrates the Middle East in new campaign starring … – Arab News
DUBAI: Luxury French jewelry label Boucheron has released a new campaign celebrating the Middle East featuring its regional ambassador, Saudi actress Mila Al-Zahrani.
The “Invent The Future, Honour The Past” campaign features three short clips, as well as a series of photographs, that pay tribute to the region’s roots, progress and future.
The first episode of the series, “Roots,” features Al-Zahrani and a mother figure, portraying the bond between mother and child. In the clip and the images, both women wear the brand’s Serpent Bohème jewellery.
Created in 1968, Serpent Bohème was the first of Boucheron’s iconic collections. It is reimagined yearly and the new campaign sees Al-Zahrani show off the newest white gold Serpent Bohème Solarité earrings paved with diamonds.
“Evolution,” the second episode in the campaign, features the Saudi actress and a sister figure. The two women wear jewels from the Quatre…
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source: https://news.oneseocompany.com/2023/03/20/boucheron-celebrates-the-middle-east-in-new-campaign-starring-arab-news_2023032042287.html
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