“Book On Google” Feature To Conclude Because Not Many Travelers Are Interested – Yahoo News

“Book On Google” will wind down at the end of September for users outside of the U.S. According to Skift, “Google will likewise end the feature in the U.S. sometime after March 31, 2023.”

The search engine giant launched the platform in 2015.

Book On Google isn’t quite as popular as the competition, and Google itself “acknowledged that travelers would rather book their flights with online travel agencies or directly with airlines.”

Some suspected Google of trying to become a travel company itself. But this seems unlikely.

As noted by Skift, the company makes an enormous amount of money from travel ads. It would counterproductive “to directly compete with its biggest partners.” Google also has no interest in dealing with flight changes and cancellations, or in providing customer service to stranded travelers.”

Skift mentions, “to be clear, Google Flights is not shutting down but will continue to enable travelers to click on airline and online travel agency links to book their…

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source: https://news.oneseocompany.com/2022/09/05/book-on-google-feature-to-conclude-because-not-many-travelers-are-interested-yahoo-news_2022090529318.html

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