BMW on artificial intelligence: ‘we are experimenting with it in design’ – Top Gear
BMW’s grilles are out there. They can’t be bargained with. They can’t be reasoned with. They don’t feel pity, or remorse, or fear. And they absolutely will not stop, ever, until… they’re ten square feet in size and illuminated and- oh.
Though we jest, and while you may very well have your own jokes, these grilles were designed by human hands, not a sinister form of artificial intelligence. Speaking to TopGear.com, design boss Adrian van Hooydonk said that while BMW has indeed begun experimenting with AI – the hot technology currently raising all manner of concerns – a human will always be at the helm.
“We are experimenting with it in design, for instance in wheel design,” he said. “You can set a few parameters – like, you want a five spoke wheel, it should only weigh this much, it should be a 20-inch rim – and then the computer begins to generate ideas for you.
“Still, as a person, as a human being, you need to be the art director. You need to pick. You still have to guide the…
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source: https://news.oneseocompany.com/2023/05/29/bmw-on-artificial-intelligence-we-are-experimenting-with-it-in-design-top-gear_2023052945414.html
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