Blogging for Lawyers: 15 Tips to Capture the Right Audience – JD Supra

[author: Noreen Fishman]

All marketing essentially comes down to getting the right message in front of the right people at the right time. Blogging for lawyers is no different. Even the best blog strategy won’t garner the results you’re hoping for if the right people don’t engage with your content. Here are 15 tips from our search experts to help law firms ensure their blogs reach the right audience.

Blogging for Lawyers

1. Create an Ideal Client Profile

The key to creating content for the right audience is understanding who your audience is and what their attributes and pain points are. Start by creating an ideal client profile. This is a persona that is a representation of who your target audience is based on research, data, and feedback. Then, shape your content around their pain points. You can start creating one with this free guide.

2. Draw the reader in

One of the most important parts of your blog is the impression you make when a reader first sees it in search results….

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