BLOG: The arrival of Google Vehicle Ads – Motor Trader

Dealers need to find new ways of making vehicle description pages “sticky” with the forthcoming arrival of Google Vehicle Ads (GVAs), iVendi is advising.

Rob Severs, senior VP product and insight at the vehicle retail technology specialist, said that the structure of new customer journeys involving GVAs meant it was easy to click straight from a search engine to a specific car or van page but then click straight back out.

“We’ve seen data from the US, where GVAs have now been in effect for some months, showing that the visit for each customer to the dealer web site involves only 1.2-1.4 pages. That indicates many are looking at a vehicle and hitting the back button.

“The challenge for dealers is to find new ways of making those vehicle pages ‘sticky’ so that potential buyers stay on the web site, looking at other stock and importantly, options such as vehicle finance and value-added products.

“It could mean something of a redesign for the kind of standard vehicle pages we see most…

Read Full Story: https://www.motortrader.com/motor-trader-news/automotive-news/blog-arrival-google-vehicle-ads-14-06-2022

The post BLOG: The arrival of Google Vehicle Ads – Motor Trader first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/06/14/blog-the-arrival-of-google-vehicle-ads-motor-trader_2022061421661.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.