Blocking Google’s AI means publishers lose website traffic – Yahoo Finance
Publishers say blocking the Google’s AI search will mean less traffic and also prevent their sites from showing up in search results.
Google has recently been ruled a monopolist by the US Justice Department for illegally quashing competition and now the company is offering websites the choice to join the monopoly or face relative obscurity.
With the implementation of a new AI function, users of the search engine can now see a summary in answer to their query that has been pulled from relevant web pages, this however can make clicking through to the sites redundant.
The option businesses have is to not allow Google’s AI to summarise their website, however this could cost them ranking in Google search results completely.
According to publishers, the tool that crawls websites to produce its AI answers is the same one that keeps track of web pages for search results, so blocking the AI would hinder a site’s ability to be discovered online.
“It becomes like an existential crisis for…
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source: https://news.oneseocompany.com/2024/08/16/blocking-googles-ai-means-publishers-lose-website-traffic-yahoo-finance_2024081658072.html
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