Black Friday deals, new stores lured in-person Springfield shoppers – News-Leader
About 100 shoppers eagerly waited outside Battlefield Mall on Friday morning in anticipation for the doors to open. After two years of being encouraged to shop online and social-distance, folks got out early and in large numbers for Black Friday this year.
Battlefield Mall opened at 6 a.m. on Friday and hosted a steady crowd of shoppers throughout the morning. The Starbucks inside the mall served a substantial line as well.
Several new stores opened in the mall, just in time for holiday shopping, including a Vans, Lululemon Athletica, Pandora and Kendra Scott. Several holiday pop-ups are open, too.
Alli Gray, Simon Property Group director of marketing and business development said she believes folks took for granted the experience of shopping in person, which has been sparse the past two holiday seasons due to the pandemic.
“People enjoy the in-person shopping experience more than ever,” Gray said. “(Shoppers) desire the Christmas decorations, music and the little bit of healthy…
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