Bitcentral Adds Google DAI Integration To ViewNexa – TV Technology
NEWPORT BEACH, Calif.—Bitcentral has integrated Google DAI into its ViewNexa linear streaming service in a move that will offer users more ways to monetize linear and live streaming content.
The integration brings ViewNexa users greater access to Google’s ad features, which are specific to the search engine’s IMA DAI software development kit (SDK), Bitcentral said.
The integration opens new ways to generate revenue for ViewNexa users exploring hybrid subscription/ad or free ad-based viewing business models, it said.
Google DAI is a server-side dynamic ad insertion technology that enables seamless personalized ad experiences at scale. It manages ad pod building, creative conditioning and manifest manipulation.
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source: https://news.oneseocompany.com/2023/07/18/bitcentral-adds-google-dai-integration-to-viewnexa-tv-technology_2023071847764.html
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