Bing’s Ethical Shopping hub expands to US, Canada – Search Engine Land

Microsoft Bing’s Ethical Shopping hub is now available in the U.S. and Canada. It launched in December, but only in the UK.

In addition, the hub has a new design and the experience can be triggered when people search for relevant queries in English.

What is the Ethical Shopping hub? It allows people to search for fashion products in categories such as eco-friendly, fairtrade, recycled, vegan and more. Every brand included in the experience receives a rating (powered by Good on You) based on three sustainability areas: people, planet and animals.

New design. Microsoft Bing is giving searchers more visibility into sustainability. Now, when you hover over the Ethical Choice label on a product listing you will see the overall brand rating (e.g., It’s a Start, Good, Great) and which criteria it is rated well on (e.g., Eco-Friendly, Organic, Vegan). Here’s an example screenshot from the hub:

So, if it’s important for a shopper that a brand is rated as Eco-Friendly, this notation could…

Read Full Story: https://searchengineland.com/bing-ethical-shopping-hub-expands-us-canada-383787

The post Bing’s Ethical Shopping hub expands to US, Canada – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/22/bings-ethical-shopping-hub-expands-to-us-canada-search-engine-land_2022042218408.html

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