Bing search results gain site name and favicons – Search Engine Land
Bing seems to be rolling out site name and favicons to its search results, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you may start to see little favicons at the top left of the search result snippets, with the site’s name above it, some have noticed and we are able to replicate at Search Engine Land.
What it looks like. Here is a screenshot of Bing showing the site name and favicon for this site:
Here is what it looks like without it in Bing search:
Let’s compare that to how it looks in Google search:
Controlling site names with Google. Google back in October explained that Google Search uses a number of ways to identify the site name for the search result. But if you want, you can use structured data on your home page to communicate to Google what your site’s name should be. Google has specific documentation on this new Site name structured data available over here.
I do wonder if this works the same way…
The post Bing search results gain site name and favicons – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/25/bing-search-results-gain-site-name-and-favicons-search-engine-land_2023042543975.html
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