Bing launches travel-oriented results pages and a trip-planning hub – Search Engine Land

Microsoft Bing has launched a new travel search experience, the company announced Friday. The new experience consists of travel-oriented search results pages for destinations as well as a new trip-planning and booking hub known simply as the Travel Guide.

Why we care. For years, search engines have been expanding their travel offerings to the dismay of online travel agencies — Bing’s new travel features only continue that trend.

The new destination search results pages are visual-heavy, which may make them more compelling to users. Many of the search features, like hotel results or the “Explore destination” carousel, take users to other Bing properties. And, since they’re more visually compelling than a standard search listing, it may be even more difficult for OTAs to compete in the search results.

The new Travel Guide is quite similar to Google’s travel portal, but both Bing’s Travel Guide and its destination search results seem to be designed for discovery, which may help it…

Read Full Story: https://searchengineland.com/bing-launches-travel-oriented-results-pages-and-a-trip-planning-hub-377589

The post Bing launches travel-oriented results pages and a trip-planning hub – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/12/17/bing-launches-travel-oriented-results-pages-and-a-trip-planning-hub-search-engine-land_2021121711029.html

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