Bing launches Ethical Shopping hub in UK – Search Engine Land

Microsoft Bing has launched its Ethical Shopping hub, which enables users to shop eco-friendly, upcycled or fair-trade fashion, the company announced Wednesday. The Ethical Shopping hub is currently only available to desktop users in the UK. “Currently, we are looking at a horizon of at least another quarter before a significant release in the U.S.,” Sumit Chatterjee, lead product manager at Microsoft, told Search Engine Land.

Why we care. Fashion brands that create sustainable products are the clear winners here. Although this iteration of the Ethical Shopping hub is limited to fashion products, Microsoft is looking into expanding it to more categories, which may provide more ethically-minded businesses with opportunities to get their goods (and values) in front of consumers.

Brand values have only grown more important over the last few years and consumers may be factoring their ethics into purchasing decisions. Amazon already has a similar feature, its Climate Pledge Friendly…

Read Full Story: https://searchengineland.com/bing-launches-ethical-shopping-hub-in-uk-377146

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source: https://news.oneseocompany.com/2021/12/08/bing-launches-ethical-shopping-hub-in-uk-search-engine-land_2021120810470.html

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