Bing could make Google pay a price to remain the default search … – OnMSFT.com
People closely monitoring developments concerning artificial intelligence will be aware of the frequent releases by various companies. The recent introduction of Bing Chat by Microsoft, GPT-4 by OpenAI, and Google Bard AI has resulted in a flurry of activity. Notably, Microsoft’s alterations to its Bing search engine, utilizing artificial intelligence technology, have captured the attention of Google. Although it remains uncertain whether Microsoft will dethrone Google’s dominant market position in the near future, the modifications may require Google to expend considerable resources to maintain its position alongside Apple.
Barclays analyst, Ross Sandler, states that should Microsoft be engaged in negotiations to become the default search option for Apple’s mobile operating systems, the most probable outcome would be that Google ends up paying a higher amount than it currently does for the same position. “Every five points of TAC rate increase (vs. gross iOS search revenue in the…
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source: https://news.oneseocompany.com/2023/04/04/bing-could-make-google-pay-a-price-to-remain-the-default-search-onmsftcom_2023040443039.html
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