Bing ads vs Google ads: choosing the right platform for your … – CBT Automotive News
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to shop for vehicles on the Internet. You might not have heard of Bing, or at least not much. We’ll take a deep dive comparing Bing to Google and their ad platforms.
A Lightning-Fast Synopsis
Nearly everyone uses the Internet to find basic info about products and services these days. The search engine marketing programs available on both Google and Bing simply offer an auction system that allows businesses, including dealerships, the ability to “buy” a higher spot on the search results page by bidding against other businesses, including dealers.
The Competitors: Google vs. Bing
The two primary search engines in the U.S. market are Google and Bing. There is almost no doubt you’ve heard and used Google. Bing also the ability to buy ads and is an “up and comer” when it comes to ads though the platform has existed…
The post Bing ads vs Google ads: choosing the right platform for your … – CBT Automotive News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/31/bing-ads-vs-google-ads-choosing-the-right-platform-for-your-cbt-automotive-news_2023083149656.html
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