Big Media Prepare to Battle Google and Microsoft Over AI Chatbots – Business Insider
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- Major publishers are calling AI-trained chatbots an existential threat to their business.
- Publishers want Google and Microsoft to pay them for the use of media content to train their AI.
- Media companies are also studying how to change their business models to protect themselves from the bots’ threat.
Google’s and Microsoft’s chatbots have opened up a new battle in the search wars — and media companies are increasingly anxious that they might be collateral damage.
These chatbots draw on publishers’ and other content to deliver conversational answers to searchers’ questions, leaving news outlets and other media organizations scrambling to figure out if and how their content is being used and how they can be compensated for it.
It’s a moment some publishers consider the most disruptive change they’ve seen to their industry since the dawn of the internet — and the threat is no less…
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