Beyond SEO: Embracing the future of organic search optimization – Search Engine Land
Every week someone tells me that SEO is dead.
This week, I was being lectured online by a young man with a start-up.
First came the humble brag about how their business turned over $20 million in a year with PPC ads.
And this combo was finished with a vicious knockout statement about how AI will kill SEO.
In today’s article, I will tell you why he’s right. But what’s coming is much bigger.
OSO: Organic search optimization (it’s bigger and badder than SEO)
As I reeled back from the savage online salvo of critique, I did what any SEO on the receiving end does. Place the guy’s domain name into Ahrefs.
The result of $20 million in turnover?
A mere 2,000 brand searches a month. That’s not a brand; that’s a few people checking you’re legit after seeing your ads on TikTok.
To be fair, he is right. And he’s not the only one to think that.
Since Google told everyone that Search Generative Experience (SGE) was coming, even SEO consultants have been crying in their tea, fearing that traffic…
The post Beyond SEO: Embracing the future of organic search optimization – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/13/beyond-seo-embracing-the-future-of-organic-search-optimization-search-engine-land_2023071347582.html
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