Beyond Google: How to put a total search strategy together – Search Engine Land
Relying solely on Google for search visibility is no longer viable today.
Search behavior is diversifying, particularly among younger demographics.
Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for information discovery.
This shift highlights the need for brands to embrace a total search strategy – an approach that integrates multiple search and discovery channels to create a more holistic and resilient search presence.
The risks of Google dependency
Google’s algorithm changes frequently, and core updates can significantly impact website rankings overnight.
Over-reliance on a single search engine makes brands vulnerable to fluctuations beyond their control.
At the same time, a diversified approach allows businesses to mitigate risks while expanding their reach across multiple discovery platforms.
How to develop a total search strategy
To successfully implement a total search strategy, SEO practitioners should follow a structured framework, starting…
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source: https://news.oneseocompany.com/2025/03/21/beyond-google-how-to-put-a-total-search-strategy-together-search-engine-land_2025032160499.html
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