Better Writing Strategies: SEO, A/B Testing & Audience – Associations Now

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Headlines have become increasingly important in the online era, and associations have to write a lot of them. Here are a few tips to leverage to maximize your content’s reach.

Associations may not be newspapers, but like publications and other media outlets, they have to write a lot of headlines, whether for blog posts, emails, white papers, or other communications. Here are some headline-writing tips to help you draw in your audience, and move the needle on your messaging.

Focus on the Power of SEO

Writers and search engine optimization don’t always fit together comfortably, but the fact of the matter is, many people are going to find your articles through methods such as search engines. If your headlines are written to be cute or funny rather than relevant, it could threaten the reach of the stories you write.

As Poynter noted, it’s important to embrace things that in a prior era of headline writing would be considered a no-no, such as using full names of the…

Read Full Story: https://associationsnow.com/2022/04/better-writing-strategies-seo-a-b-testing-audience/

The post Better Writing Strategies: SEO, A/B Testing & Audience – Associations Now first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/20/better-writing-strategies-seo-ab-testing-audience-associations-now_2022042018284.html

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